2022’s 5 Best CBD Wholesale Companies With an abundance of CBD shops popping up around the country, you need to know about CBD oil quality and sourcing and vet brands to find the best one for you. Selling CBD Wholesale: CBD Distributor Opportunities & Getting Into the CBD Business The option to sell hemp-derived CBD wholesale is an appealing one; cannabidiol is high in demand and retailers
2022’s Five best CBD wholesale companies: Buyer’s guide – article
There is no question that the vibrant CBD industry is growing larger and more powerful by the day. All over the world, men and women are talking advantage of the physical and emotional benefits of hemp-derived cannabidiol products. High quality CBD oil can now be found in a wide range of merchandise at wholesale prices. For instance, fun and colorful CBD Gummies are available in a giant selection of flavors, shapes, colors and potencies. Fast acting CBD tincture oil is extremely potent, and marvelous topicals soothe the skin. Let’s sneak a peak at 5 of the top wholesale CBD companies and their merchandise.
1. Just CBD Wholesale
If you are in the business world, you must have heard about JustCBD. The legal cannabidiol vendor from South Florida stands as one of the largest wholesale supplier of CBD goods in the country. Maybe you have your own CBD store online or perhaps you are a global distributer. Whatever the case may be, JustCBD wholesale has you covered when it comes to price, selection and professionalism. Not only have they been na med 2022’s best CBD Gummies, but their strong CBD oil UK is just as beloved by consumers. People get to pick and choose from a wide selection of topicals, like CBD body lotion with aloe, roll-ons, relief cream and massage oil. Then there are full spectrum CBD tinctures, isolate, bath bombs and honey sticks. There’s even Just CBD for dogs and cats to keep anxious pets calm and cool. At the same time, the professional sales crew, billing department and shipping team are all on top of their games. If you are an entrepreneur, discover just how much wholesale CBD oil can do for your profit margin.
2. Joy Organics Wholesale
Working out of Colorado, Joy Organics has CBD oil wholesale programs created for retailers, healthcare specialists and independent workers to take advantage of the lucrative industry. Selling CBD items without any THC whatsoever, Joy Organics carries edibles, energy drinks, softgel capsules, sports cream, salve, oil tinctures and more. Benefits to Joy Organic’s wholesale CBD program include unique formulas, a number of educational videos posted online and free shipping. They use the latest and greatest farming techniques to create many of the greatest CBD items on the market. Like any other dependable CBD outlet, all of Joy Organic’s goods are laboratory tested at a third party facility for safety.
3. Big Sky Botanicals CBD Wholesale program
Working out of Whitefish, Montana, Big Sky Botanicals offers bulk prices on everything from CBD balms and softgels to oil tinctures and edibles. The domestic CBD products are created to assist with stress, as well as improve precious sleep cycles. Every CBD item is kosher certified and fits vegan diets. Meanwhile, none of the goods contain THC. Big Sky Botanicals CBD wholesale team has the ability to design policies for all types of businessmen and women to succeed in the competitive CBD industry. With 5 decades of experience in the sports nutrition industry, a CBD store online can trust Big Sky Botanicals wholesale CBD packages.
4. Cornbread Hemp Wholesale CBD Oil
Unlike most CBD wholesale retailers, Cornbread Hemp relies on a s ugarcane ethanol extraction method to help with the taste. The family owned company in Kentucky works with independent grocers, pharmacies, beauty salons and health food stores to offer businesses the most for their money. Cornbread Hemp sells a handful of CBD oil tinctures, edibles, lotions and capsules, including their new full spectrum softgels. Every CBD item is non-GMO, solvent free and kosher. Cornbread Hemp has even been featured all over mass media, including Chicago Tribune, Forbes and New York magazine. Any CBD store online or in a retail location should check into Cornbread Hemp wholesale options.
5. CBDistillery Wholesale
Moving more than 5 million CBD products around the world, CBDistillery in Colorado has a top notch reputation for product knowledge. Although run by a small team, the overall quality of every box that goes out their doors is checked for the proper certifications and safety measures. If an effort to be the leading CBD wholesaler in the nation, CBDistillery offers benefits, like no minimum cost and free shipping on orders. Similar to the other leaders on this list of top CBD wholesale vendors, they can help companies with marketing, signage and display racks. CBDistillery will even provide a sales rep dedicated to your business.
Want to know more about a wholesale CBD business? Check out some frequently asked questions & answers…
How was this list of the best CBD wholesale stores put together?
Numerous factors were considered when creating this list of the most dependable wholesale CBD companies, as not every cannabidiol product is created equal. To begin, safety is always paramount. Every wholesaler must share third party lab results with the general public. If not, they may have something to hide, like artificial coloring or flavoring. Every CBD item bought and sold should also be organically grown and packaged within the United States. Other factors include professional reviews, as well as feedback shared on consumer blogs. If the company is found on this list, rest assured that buying CBD wholesale will be a positive experience.
What wholesale CBD products can I buy?
Thankfully for business owners across the nation, getting ahold of the right CBD merchandise at wholesale prices can be a piece of cake. People can shop for all types of goods, including CBD gummy bears, tinctures, topicals, bath bombs and hemp soap. Professional sales reps can answer any questions or concerns. The vendor gets to decide which CBD goodies to try first. Some hemp derived CBD contains a little THC, while other hemp oil has none. Whatever the case may be, delicious CBD Gummies are the bestselling cannabidiol item on the market. When entering the CBD game, it is wise to start off with a sure thing, colorful CBD edibles.
What are the best CBD wholesale items for sale?
While fun edibles are always a big seller, every CBD shop varies from one to another. One online CBD website may have the largest selection of gummies, but not offer anything for dogs and cats. Some stores buy wholesale CBD oil for their tastes, and other businesses and their regular customers shop for product potency. Speak to a knowledgeable representative to discover the most powerful products and all the benefits they can offer individuals. Feel calm and cool before enjoying a night of unbroken sleep. Roll out of bed the next day looking and feeling completely rejuvenated. As long as you can buy high quality CBD oil at a great price, everyone can enjoy the physical and emotional benefits supplied by Mother Nature.
Is CBD oil from hemp the same as from marijuana?
Like it or not, CBD that stems from the hemp plant has different effects in a user’s system than mary jane. True, they both come from cannabis, but marijuana has at least 0.3% THC. That is enough to cause the euphoric effects associated with smoking pot. On the other hand, hemp doesn’t possess that much THC. In other words, folks won’t get high. Rather, they are known to feel calm and cool. In fact, reliable CBD oil is often used to bring individuals down from bad trips. Besides, when is the last time you relieved sore muscles by fogging out a room?
Is selling CBD oil legal across the US?*
The good news is yes, it is legal to buy and sell CBD oil in the United States. Since former President Donald Trump signed the Hemp Farming Act of 2018, hemp-derived CBD oil isn’t considered a Schedule I substance. The CBD items just have to meet federal guidelines, like having less than 0.3% THC. So if you’ve been thinking of dipping your feet into a new, lucrative and exciting business, you can always start with any one of the finest wholesale CBD suppliers.
*The Farm Bill of 2018 legalized hemp at the federal level, removing it from the list of Schedule I substances. Laws for selling CBD may differ across states, even to county and local levels. The sale of hemp-derived CBD products is still restricted or illegal in some states. By accepting this advertiser and approval to run, this ad is NOT a determination that the products written about herein comply with all local, state, and federal laws, all of which may vary. Neither is it, nor is it intended to be legal advice. Those looking to sell CBD products should always seek the advice of a qualified attorney.
What To Look For In CBD Oil Sourcing, According To Experts
Dr. Bindiya Gandhi is an integrative medicine physician with expertise in functional and holistic medicine based in Atlanta, Georgia.
Commissions we earn from partner links on this page do not affect our opinions or evaluations. Our editorial content is based on thorough research and guidance from the Forbes Health Advisory Board.
Table of Contents
- CBD Oil Sourcing: Why It Matters
- What to Look for When Shopping for CBD Oil
- How to Find a High-Quality CBD Brand
With so many CBD shops popping up, it’s easy to step into the nearest store and grab whatever product you see first. But CBD, or cannabidiol, is not regulated by the Food and Drug Administration (FDA), and quality can vary dramatically between brands and products.
Here’s what you need to know about CBD oil quality and sourcing and vetting CBD brands to find the best one for you.
Partner Offers feature brands who paid Forbes Health to appear at the top of our list. While this may influence where their products or services appear on our site, it in no way affects our ratings, which are based on thorough research, solid methodologies and expert advice. Our partners cannot pay us to guarantee favorable reviews of their products or services
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CBD Oil Sourcing: Why It Matters
“Knowing the source of the hemp used in making a CBD product is important because it gives you insight into [a variety of components],” says Vanessa Niles, M.D., a medical cannabis expert at Heally, a telehealth platform for alternative medicine based in New York. Source information can indicate whether the hemp is sustainably farmed; organic; contains pesticides, heavy metals or other fertilizer chemicals; and has been tested by a third-party laboratory.
“Harmful additives can undermine the quality and safety of CBD oil,” says Dr. Niles. For instance, hemp plants treated with nonorganic chemicals can create a bitter taste. Even worse, you may end up ingesting those chemicals in the final product in harmful amounts, which can result in serious health conditions, such as kidney damage and cancer.
Variability in quality and lack of regulation in the CBD market ultimately affect how consumers feel about the cannabinoid. In fact, 21% of U.S. adults think CBD should still be deemed illegal and 19% remain on the fence with this issue, according to a recent Forbes Health survey of 2,000 U.S. adults conducted by OnePoll.
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What to Look for When Shopping for CBD Oil
Here are a few important factors to look into when buying CBD oil.
A Certificate of Analysis (COA)
A COA detail compounds found in a CBD product. Sometimes, you can easily find a product’s COA on the company’s website. If not, the company may send you a copy if you request one.
If a company doesn’t have a COA or won’t send you one, consider it a red flag. At best, it indicates a lack of transparency. Worst case scenario, the company isn’t testing the safety or validity of its products, or it received problematic results that it doesn’t want to publish.
According to Steven Phan, founder of Come Back Daily, a CBD dispensary in New York City, trustworthy COAs should feature at least three panels:
- The cannabinoid analysis, which indicates the weight and concentration of the cannabinoids found in the product.
- The heavy metals analysis, which indicates the levels of heavy metals like cadmium, lead, arsenic and mercury found in the product. High or extended exposure to heavy metals can result in severe health issues, including kidney damage. Anything more than 0.001 mg/mL of cadmium, 0.003 mg/mL of lead and 0.0001 mg/mL of mercury would be considered problematic.
- The pesticides analysis, which measures traces of the substances used to protect plants during the farming process. Exposure to pesticides can result in weakened immunity, hormone disruption and liver toxicity. In children, parental exposure to pesticides may also cause cancer and birth defects. There are dozens of pesticide chemicals used in agriculture, but some examples of chemical levels to avoid are 40 parts per million (ppm) of cypermethrin and 7ppm of ethylene oxide.
“The easiest red flag is when companies just have a cannabinoid panel, because they’re choosing to not spend the extra money to be transparent with their customers,” says Phan.
A COA may also include contents like terpenes (organic compounds associated with cannabis aromas), mycotoxins (mold toxins) and residual solvents (organic volatile chemicals).
The use of a third-party laboratory for product testing is another important aspect of a COA and a company’s trustworthiness. Results are more likely to be accurate and unbiased with third-party testing. You may also want to research the third-party lab itself to ensure it’s also a trustworthy and qualified entity.
A Short, U.S.-Grown Ingredient List
Unless you’re buying pure CBD oil (called CBD isolate), you’re likely ingesting other cannabinoids and compounds called terpenes in products labeled “broad spectrum CBD” and “full spectrum CBD,” the latter of which includes small traces of tetrahydrocannabinol (THC). When several cannabinoids are present together, they can produce a mutual enhancement called the “entourage effect,” which can increase the product’s overall wellness benefits.
Common cannabinoids—in addition to CBD and THC—include cannabigerol (CBG), cannabichromene (CBC), cannabidivarin (CBDV) and cannabinol (CBN).
Common terpenes include limonene (known for its citrusy, sweet and tart flavor), pinene (known for its piney flavor) and sabinene (known for its woody, citrusy and spicy flavor).
Generally, CBD oil is mixed with an inert carrier oil. The most popular carrier oil is medium-chain triglyceride (MCT) oil, which is often found in coconuts. MCT oil is easily digestible and has anti-inflammatory properties that boost its overall wellness benefits. You can also find CBD oil mixed with almond oil, sunflower oil, olive oil or vegetable oil, giving you more options to find what works best for you.
Organic, Non-GMO, Vegan and Gluten-Free
Organic CBD oil is free of synthetic chemicals like certain pesticides. In order to claim a product is organic, a company or part of its operations must be Certified Organic by the U.S. Department of Agriculture (USDA). Not all CBD companies provide USDA Certified Organic products, and some may claim select ingredients are organic when a product as a whole isn’t certified. You can see which CBD oil companies are Certified Organic on the USDA website.
Non-GMO CBD oil comes from hemp plants that aren’t genetically altered through external intervention. The non-GMO (genetically modified organism) designation is verified by the Non-GMO Project, a nonprofit organization. Many CBD brands claim to provide non-GMO products without official verification. Ask for more information regarding where their hemp plants come from to be sure.
Vegan CBD oil is easy to find since CBD comes from the hemp plant and animal products aren’t used to extract the oils or create tinctures. It gets tricky, however, when CBD oil is incorporated into products like edibles, which may contain gelatin or dairy.
Gluten-free CBD oil is also common but not guaranteed, as some hemp plants are grown around other crops that contain gluten. Tinctures, capsules and topical products are usually gluten-free while CBD edibles like gummies are more likely to contain gluten. If you have a gluten allergy, check the ingredients list and sourcing information of any CBD product you buy.
Selling CBD Wholesale: CBD Distributor Opportunities & Getting Into the CBD Business
The option to sell hemp-derived CBD wholesale is an appealing one; cannabidiol is high in demand and retailers are catching on.
Legal global sales of cannabidiol, or CBD, skyrocketed between 2014–2018, climbing from $3.4 billion to $11 billion during the four-year period.
In March, CVS Health revealed its plans to stock CBD topical products in 800 stores spread across eight U.S. states. Shortly after, Walgreens Boots Alliance announced it would also start carrying CBD topicals in 1,500 stores. Some other big-name retailers jumping on the bandwagon include drugstore chain Rite Aid and America’s largest supermarket chain by revenue, Kroger.
According to a new Gallup poll, one in seven Americans are CBD consumers. With so many product options on offer, such as tinctures, vape oils, topical salves, and more, being a CBD reseller has potential to be a profitable venture.
Brightfield Group analysts recently predicted that year-over-year CBD sales in the United States will soar 706% this year to approximately $5 billion. Thanks to the rise of CBD wholesale companies marketing CBD products online, sales are forecasted to top $23.7 billion by 2023.
If we compare these figures to the amount of CBD sales recorded in 2018 — around $620 million — it is clear that the market is on a steep incline. This means that the industry grew at a compound annual growth rate (CAGR) of 107%!
As the CBD market continues to flourish, so too do the opportunities for sellers. Enter selling hemp-derived CBD wholesale.
What is CBD Wholesaling?
If you are wondering how to get into the CBD business, why not sell hemp-derived CBD wholesale? Companies that specialize in this segment of sales will deal primarily with bulk orders — typically for brick-and-mortar or online stores.
Hemp-derived CBD distributor opportunities are also abundant, and you won’t be limited to just oils. Working as the middleman means that you can choose the specific type of product you wish to sell.
While the growers and suppliers focus on getting the product ready for the customer, CBD wholesale businesses sell to various retailers and outlets for onward sale. Wholesalers can avoid the time and costs associated with preparing the goods for sale to the end-customer; they simply sell CBD in bulk for a lower unit price to the retailer.
Before You Start: The CBD Wholesale Checklist
When the 2018 Farm Bill federally legalized industrial hemp production across the U.S., more people became curious about how to get into the hemp-derived CBD business. After all, the bill established the foundation for the production and sale of CBD products made from industrial hemp.
Under the Farm Bill, hemp must contain no more than 0.3% of the psychoactive cannabinoid THC (tetrahydrocannabinol), as measured on a dry-weight basis.
With this in mind, there are a few other things to tick off your checklist:
1. Do you have a quality supplier?
If you cannot trust that the supplier manufactures high-quality, uncontaminated hemp-derived CBD, don’t expect to have an easy time selling it. Quality suppliers will source their hemp inputs from farmers that cultivate hemp in accordance with the highest cultivation standards.
Find out if your supplier uses pesticides and chemical fertilizers; they may help to yield bountiful crops, but consumers could be harmed if they use products containing these chemicals. For seeds, inquire about the THC to CBD ratios before buying and seek out a quality breeder with a solid reputation in cultivating CBD-rich hemp strains.
2. Is your supplier legally licensed to manufacture and sell CBD?
And is the hemp material used to make the CBD sourced from a licensed farmer?
Anyone who is keen to learn how to get into the CBD business shouldn’t sidestep this point. This is a question you simply must ask and verify before buying CBD products to sell wholesale. If the CBD was not lawfully sourced from a properly licensed manufacturer using lawfully sourced hemp, you could be purchasing, distributing, and selling at wholesale an unlawful product. This could expose your business, your investors, your employees, and even your customers to a host of regulatory and legal violations — some of which could include criminal sanctions.
3. Does your supplier use third-party testing?
When you are on the hunt for hemp-derived CBD distribution opportunities, pay attention to third-party testing. Request to see lab test results for each production batch of CBD and observe the levels of cannabinoids and terpenes (biological compounds in the plant that can have unique properties by strain) contained in the CBD product.
Failure to do so means you have no idea exactly what it is you are selling, creating a major risk for your business — the CBD products you resell may contain too much THC and too little CBD, making your products unlawful under the Farm Bill and state law. Also, the labels may be incorrect and misleading; the products might be laden with traces of solvents, pesticides and/or metals exposing the end-consumer to health risks; or the products may not be up to the specifications of your business or retailers, making the products unusable.
Additionally, sophisticated retailers will almost always request batch-specific testing information. Without testing results, you are significantly limiting your market opportunities.
4. How long has your supplier been in business?
Aim to find well-established CBD suppliers with a proven track record. New suppliers should not necessarily be avoided, but perform some research prior to buying anything from them. Consider how many sales they have made, what their target market is and, of course, what the customers have to say about their business.
5. Do you have a plan to penetrate the CBD wholesale market?
If you are to stand out among the ocean of hemp-derived CBD wholesale sellers, you must prove it.
Demonstrating how your company can simplify the process of obtaining lawfully sourced, high-quality CBD will give you an opportunity to stand out. Prove how you can provide access to markets.
Remember to track precisely where your hemp-derived CBD products are being distributed. This is essential, among other things, because some states continue to prohibit the possession and sale of CBD products.
Your company and its stakeholders may also be slapped with criminal sanctions if you fail to monitor distribution, so keep this in mind if you want to penetrate the market on a large scale.
6. How is your CBD better?
A CBD wholesale company that carries the best brands is sure to stand out over one that stocks unknown or less favored brands. Quality CBD products will be produced using high-quality industrial hemp manufactured inside a facility that is FDA-registered and CGMP Certified. If your CBD has been produced and tested by industry experts, doctors, and scientists — even better.
7. Do you have hemp-specific licenses/qualifications?
Some states require a hemp handler’s license in order to possess or distribute hemp and/or hemp products. Other states may require a special hemp processor license. Some states may also regulate CBD under their existing food safety laws, which requires that facilities where hemp products, including CBD, are produced, stored, and distributed be registered with the state’s department of health and operate in compliance with food safety laws and regulations.
Finding the Right Supplier(s)
Perhaps the most crucial step to succeeding with selling CBD wholesale is finding a dependable supplier. Avoid selling something that you would not necessarily consider trying yourself. Low-quality products will reflect poorly on you as the wholesaler, so don’t cut corners to save yourself money.
A trusted supplier should be certified by the U.S. Hemp Authority program. Additionally, a CBD supplier should be compliant with regulations laid out by the Food and Drug Administration (FDA).
Here are some other things to look out for when seeking out CBD product opportunities:
1. Look at third-party testing results.
Before you start to sell CBD wholesale, take it upon yourself to ask the supplier for proof that their product is safe for human use and/or consumption. Microbial contamination is common in hemp plants. Contaminated products may cause human toxicity and unwanted pharmacologic effects.
Confirming a product’s reliability and potency is dependent, in part, on the results gleaned from third-party CBD testing.
2. Try some of the product yourself.
If you know how well a hemp-derived CBD product works, you can feel confident about buying and reselling it. Make a note of what each product looks, tastes, and smells like; how it made you feel; whether or not you experienced any side effects; how the product was packaged and branded, etc.
It’s worth asking a supplier for some free samples as a means of determining its suitability for CBD wholesale reselling.
3. Test against other products.
During the testing phase, compare products side-by-side for an accurate insight into which brands are worth buying from. Make sure the products contain the same level of CBD, so as to draw up the most precise judgement on its potential. Keep a note of each brand’s pros and cons before coming to a conclusion.
4. Visit the manufacturing facility.
Once you have narrowed down your options to just a handful — after testing several hemp-derived CBD products against each other — arrange a trip to the supplier’s cultivation and/or manufacturing facility. This will grant you an inside look at processes of that particular brand and how safely they conduct business in accordance with applicable laws.
Example CBD Suppliers
Learning how to get into the CBD business demands a certain level of knowledge on the best suppliers. Allocating time to finding one you want to work with is not always possible with so many other tasks to accomplish while setting up a wholesale CBD company.
On that note, we have highlighted some CBD suppliers online and some of the advantages to each.
Since its inception in 2015, CBDistillery has gained a solid reputation as a trustworthy partner of thousands of nationwide retailers. All products supplied by the company are tested by third-party laboratories and packaged with clear labeling. Examples of the retailers CBDistillery partners with include convenience stores, independent pharmacies, medical/healthcare offices, and wellness centers.
2. Global Cannabinoids.
A number one producer, manufacturer, and distributor of American-cultivated, hemp-derived CBD, Global Cannabinoids was also established in 2015. Specializing in bulk and wholesale CBD, the company’s product range includes CBD coffee, water-soluble nano CBD, pure hemp oils, CBD-infused bath bombs, CBD-rich full-spectrum tinctures, and CBD soft gels, to name a few.
Another company worth consulting for wholesale CBD oil opportunities is HempMeds. The company produces Real Scientific Hemp Oil™ using hemp cultivated on a fifth generation hemp farm in the Netherlands. Triple lab tested hemp is derived from hemp seeds certified with the Organization for Economic Co-operation and Development (OECD).
This CBD supplier describes itself as “the Innovation leader in the CBD Industry.” By utilizing a TruSpeKtrum technology platform process, Kazmira prides itself on eliminating traces of THC, chlorophyll, and plant wax from its products. Trace cannabinoids like Cannabigerol (CBG), Cannabichromene (CBC), and Cannabinol (CBN) are also eradicated from Kazmira’s THC-free CBD.
Finding Your Retailer Niche
Just like any other industry, one of the most important metrics to consider when getting involved with CBD wholesale centers around points of distribution is how many different retailers stock the product.
Various business-to-consumer (B2C) retailers concentrate on CBD products. Tapping into the potential of their resources will ensure that your inventory is always in high demand.
The following B2C retailers have a targeted customer base and will be on the lookout for CBD wholesale specialists when they need to replenish stock.
1. Head shops.
Head shops are rooted in cannabis culture, sprouting from the hippie scene in the late 1960s. Retail outlets of this kind specialize in pot paraphernalia specifically designed for social consumption.
Advantages: These types of retail stores are worth contacting if you are selling wholesale CBD products online. Scattered around most large cities, head shops boast existing clientele and a loyal local customer base.
Challenges: Head shops are preferred by adult-use cannabis consumers. This means that CBD consumers may stray from them. Some head shops may also struggle to compete on quality with other retail outlets.
2. Online retailers.
The number of online shoppers is predicted to reach two billion this year, with the figure anticipated to top 2.14 billion by the year 2021. With so many people buying products digitally, it would be a shame not to tap into the potential of online retailers.
Advantages: Online retailers demand far less infrastructure than brick-and-mortar stores. Plus, considering there are 4.39 billion internet users as of 2019, the customer reach is far larger than any other options.
Challenges: Due to high demand from customers, online retailers can be difficult to get in touch with. Moreover, online markets are fairly saturated.
3. Specialty brick-and-mortar shops.
Specialty stores cater to a particular retail market. A few prime examples of specialty brick-and-mortar businesses that would welcome CBD products include vape shops, smoke shops, health/wellness stores, and nutrition stores.
Advantages: You can find these types of stores peppered around most cities and states, making them easy to track down and get in touch with. With their local feel and the fact that they only carry specific products of quality, they tend to have a loyal customer base.
Challenges: Much like dispensaries, specialty brick-and-mortars will be overly scrutinizing what they sell. This means that you’ll need to choose the highest quality products if you want to sell CBD wholesale to this type of retail outlet. Prices tend to be higher than in head shops or dispensaries, so you’ll need higher margins to stay in business.
Picking CBD Products to Sell
Choose the specific products you want to sell CBD wholesale based on the target market you intend to capture. Are you hoping to attract the attention of wellness-focused consumers, or people who are looking to try CBD for the first time?
Alternatively, you may want to sell CBD wholesale to retailers with consumers interested in using this non-psychoactive cannabinoid for skin care. Whatever the reason, make sure your chosen audience is likely to visit the specific outlet(s) where you distribute products.
Below, we highlight the main areas of interest for CBD consumers. Please note that the FDA’s position is that it is unlawful under federal law to add CBD to food products, including tinctures, edible products, and beverages.
1. Oils and tinctures.
By 2023, the global CBD oil market is expected to turn over USD $23.7 billion. Oils — which can be administered in the form of a tincture — are discreet and convenient.
2. Edibles and gummies.
Although edibles and gummies may take longer to kick in, the effects are often longer-lasting. The diversity that comes with consuming edibles, such as the endless flavor options, has contributed to growth in this segment of the CBD market. This year, projections for the CBD-infused edible market are $4.1 billion by 2022.
Drinks are another segment of the CBD market where you can potentially profit. Scientists and product developers have mastered a way to infuse CBD into water, and there are even dissolvable CBD powders available!
Industry analysts say this is one of the fastest-growing areas of CBD retail; between 2018 and 2023, the CBD beverages market will grow at a compound annual growth rate (CAGR) of 74.7%.
4. Topicals and skin care.
Topical and cosmetic CBD products are increasingly available and are often the preferred product type for large national retail chains.
A report released in August 2019 from Grand View Research, Inc. suggests that the value of the global CBD skin care market will surge to $1.7 billion by 2025.
In spite of the recent issues around contaminated vape products, this market is booming. Vaporizing CBD oil delivers a wallop of cannabinoid-richness to the lungs, and the effects surface almost instantly.
CBD-filled capsules and supplements can be taken on the move, in the privacy of one’s own home, or even just before hitting the gym. This segment of the market falls into health and wellness.
Keep in mind that the FDA’s position is that it is unlawful under federal law to market CBD as or in a dietary supplement.
Building a Website to Fit Your CBD Narrative
If a retailer is going to buy wholesale hemp-derived CBD from you, they need to know you’re serious about what you do. In the same way that customers seek out trustworthy sellers online, a retailer will first assess your services based on how you appear online.
Without a website, standing out from the crowd will be nearly impossible. Plus, when you consider the fact that 72% of ecommerce will occur on a mobile device by 2021, you simply must have a mobile-friendly website if you are to attract the right clientele.
As noted by the FDA, making health claims about CBD is not permitted. On that note, let’s find out what else is required to attract CBD wholesale buyers.
1. Make it beautiful and easy to read.
Putting a little bit of effort into the way your CBD wholesale website appears from a retailer’s perspective will go a long way. A well-designed website that contains all of the necessary information will reflect on your professionalism.
Thankfully, BigCommerce makes it easy. With a broad spectrum of visually stunning designs and themes to choose from on our platform, you can deliver a personalized experience and bolster the chances of converting leads into sales.
2. Show test results.
Don’t forget to publish third-party lab test results online. This will help retailers make an informed buying decision. If you don’t review third-party lab tests, a supplier could claim that various ingredients are contained in their product when in fact, they are not.
3. Highlight brands.
Retailers will want to see exactly what types of CBD products you intend to distribute to their stores, as well as the brands you carry. With the BigCommerce platform, you can easily promote your services in an appealing and eye-catching way. Our website design feature makes it possible for anyone to create a website featuring your selection of CBD brands in no time.
4. Attach pricing sheets if possible.
Approximately 55% of visitors will spend only 15 seconds on a website before they lose interest or continue browsing. With that being said, you should feed retailers with the information that they need in a bite-sized and comprehensible way.
One of the main things a retailer will want to know is pricing, since they must consider their budget and profit margins before they can make a purchase. Either have an online pricing sheet or downloadable PDF of all your available products and the prices for quantities. Something like this: