SIMCOE, Ontario–( BUSINESS WIRE )–Thrive, an Ontario-based licensed producer of premium cannabis concentrates, dried flower, and oral strips, today announced that it has opened Canada’s first farmgate retail store located at 60 Keith Richardson Parkway in Simcoe, Ontario. The store is the first of its kind, allowing cannabis consumers to purchase the company’s Greybeard and Being products directly on-site. Thrive Cannabis opened its doors on April 23 rd and successfully launched its location, serving both brand enthusiasts and locals from the community over the weekend. Thrive looks forward to welcoming customers into the store when COVID restrictions lift in the province.
“This is a great milestone for the industry, and in true Thrive spirit, it is another first for our incredible team,” said Thrive CEO Geoff Hoover. “We look at farmgate retail as an opportunity to extend the incredible work being done by our retail partners across Canada. We plan to use this platform as an educational tool for our consumers and partnered retailers to learn more about our product and our corporate ethos. This collaboration with the OCS and AGCO would not be possible without our amazing partners at The Entourage Collective, Cova Software, Dutchie, and Puff Digital.”
The company looks forward to working with the BCLD and AGLC to become a key part of Western Canada’s cannabis community.
As the company continues its expansion into Western Canada, Thrive Cannabis has entered the Alberta market via the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Thrive will be launching 10 SKUs in market initially, with plans to roll out the remainder of the portfolio in the near future. With the first shipment leaving before the end of April, Thrive’s products will be available for purchase in Alberta in early May. Nicholson adds, “As we take our first steps into the Alberta market we have, once again, been taken aback by the eagerness of our retail partners to see more premium extracts enter the space. With visits to over 100 stores in Alberta thus far, I couldn’t be prouder to bring our Terp Slush, Diamonds, Live Resin Vape Cartridges and Afghani Drifter Flower back to my home province of Alberta. I feel strongly that these premium offerings are sure to complement an already thriving concentrate market.”
Greybeard is an homage to those who do things the right way, the way they should be done, without shortcuts, without sacrificing quality.
It’s a nod to the past and a spirited way of being that respects one’s craft and one’s family. Only for those who hold quality above all.
Our fast-acting THC and CBD oral strips are a precise way to deliver cannabinoids to wellness seeking consumers. Being is about elevating and enhancing your path to wellness. See you in 2020, friend.